Treccani. Le parole valgono – Stefano Brenna

STEFANO BRENNA

PROFILO

SCRIVI

Treccani. Le parole valgono

ADV + Digital Call to Action
Autore + Copywriter

2015. Treccani si rinnova nel logo e nella comunicazione. Sceglie di intercettare un pubblico nuovo
mantenendosi ancorata a tutto ciò che porta con sé da 90 anni.
Scrivo uno spot semi-letterario, semi-serio, semi-romantico, semi-Rome&Juliet in salsa Leopardi.
Nasce il claim “Le parole valgono”, divenuto poi una call to action.

© Stefano Brenna

Le immagini qui riprodotte sono tutelate dal diritto d’autore e appartengono alle seguenti società: Biennale Cantù Arte, Fondo Ambiente Italiano, Food for Dogs Italia, Istituto Treccani, La Vita Felice, Magnolia TV, Regione Lombardia, SKY, Tiwi Studio. Tre D e Codice Facile sono progetti di Stefano Brenna.

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